Addressing Brand Consistency
Why is Brand consistency important? It sets a standard for the type of impression you want to garner and brings about instant recognition to your customers (and general public). When defined properly with frequent and repetitive publication you can achieve brand recognition. There are a several elements to look at when defining your personal or business brand!
- Brand Purpose / Promise – alignment to business Mission, Vision, Values, and Goals.
- Brand Identity – signature sensory elements (results in a Style Guide)
- Brand Positioning – the position that a brand holds (or wants to hold) in the mind of the customer.
- Brand Experience – what do you want your customers experience
In the below brand portfolio <insert business name> we defined the following brand identity elements: