Say Good-bye to the Ups and Downs
of Navigating Style, Image, and Brand!

Crafting an Empowering Style, Image, and Brand can be Difficult, But You Don't Have to Do it Alone.

Personal style, image, and brand are among the most commonly overlooked aspects of being a business professional. I get it. We’ve been taught that as long as we’re put together enough and our message is powerful, everything should work out fine— sadly that’s not always the case. 

I’ve been a stylist for 30 years. I’ve heard hundreds of stories from friends, entrepreneurial colleagues, and clients who’ve come to me with their heads hung low after a disappointing event, asking, “Is it my style?” Most of the time, their Style, Image, and Brand challenges are multifaceted and boil down to not knowing what they don’t know – this is where I come in!

Here are some of the everyday struggles I help clients solve.

  • Incongruent – Not knowing how to present their unique value and message with their style
  • Inconsistency – Changing how you present yourself in persona and online frequently can confuse your audience and weaken your brand.
  • Ignoring Personal Style – Trying to emulate others’ styles can make you feel uncomfortable and inauthentic.
  • Finding Balance – Finding the right balance between personal and professional image can sometimes be tricky.
  • Knowing Current Day Styles – The style landscape constantly evolves, making it tough to stay current. For example, the 1980s Dynasty fashion is out, but other 1980s fashion is in! 
  • Following Trends Blindly – Not all trends suit everyone, and following them without consideration can lead to a mismatched wardrobe.
  • Poor Color Coordination – Wearing colors that don’t complement each other or your skin tone can detract from your overall look.
  • Not Dressing for Your Body Type – Wearing clothes that don’t flatter your body shape can affect your confidence.
  • Ignoring Fit and Tailoring – Ill-fitting clothes can ruin even the most stylish outfits.
  • Lack of Versatility – Having items that only work for specific occasions can limit your outfit options
  • Over-Accessorizing – Too many accessories can overwhelm your outfit.
  • Neglecting Footwear – Shoes can make or break an outfit, and ignoring them can undermine your style.
  • Overstuffed Closet –  Having too many clothes can make it hard to find what you need

I have had the honor of helping numerous successful but overwhelmed business professionals (speakers, educators, coaches, authors, and C-Suite executives) solve these common problems. 

I would be thrilled to do the same with you.

 

Imagine for a Moment...

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AUTHENTIC
STYLE

You can and will have a style, image, and brand that reflects who you genuinely are with zero doubt and discomfort. 

UNFORGETTABLE PRESENCE

With an aligned style, image, and brand, your efforts will get noticed and be memorable!

IMPACTFUL IMPRESSIONS

We’ll remove all tension and overwhelm, allowing you to focus more confidently on achieving impactful results.

Personal Styling Services

As a personal stylist, I advise clients (typically public figures, business owners, politicians, public speakers, and influencers, etc.) on new fashion trends, clothing styles, colors, and makeup. This includes wardrobe styling for published editorial features, print or television media, performances, and public appearances. I focus on the individual’s style, image, brand, and budget needs. 

I see my work as a discovery journey that we take together. Along the journey, there are multiple things we’ll explore. When you sign up to work with me, you’ll receive a passport and map as I guide you through learning more and more about your personal style, image, and brand. 

Contact me to get your passport, and we’ll be on our way to your first destination. 

Passport of Style

4 AMAZING PERSONAL STYLING PACKAGES

All Passport of Style services begins with the Discovery experience. This first step in your journey establishes the foundation of all follow-on Passport of style services.

DISCOVERY

With the exception of Virtual Membership the very first stop on your Passport of Style Journey is Discovery! Where you will receive your passport and journey map, then we’ll work together to …

  • Discover your best style, color, and fashion personality.
  • Receive immediate tips specific to your style, image, and brand.
  • Walk away with a custom Style, Image, and Brand Plan based upon your personal needs and budget.

SHOPPING

Experience 12 group shopping excursions throughout the year with me, Jackie Wheeler. This service begins with receiving your Passport of Style book that you’ll bring with you on these excursions to …

  • Locate key pieces that meet your specific style, image, brand, and budget needs.
  • Receive Style, Color, & Fit guidance right on the spot. 

Resulting in a versatile wardrobe that makes it easy to get ready every day. 
(6 clients max.)

WARDROBE

A personalized 1:1 experience of shopping in your closet! Say what?!? Yep, that’s right. Often clients have a wardrobe of wonderful items that just need to be revisited to find new combinations that reflect their style, image, and brand. 

Once we find those outfits, we’ll take photos to go in your curated online portfolio, document which essential pieces are missing.  Then we’ll schedule a separate 1:1 personal shopping experience (like Passport of Style Shopping) to complete your wardrobe. 

TAILORED

Perfect for Women in the spotlight who are on the go, booked to the hilt with events, speaking, and traveling. It begins after your Discovery session with an additional 4 hrs. personalized 1:1 shopping to discern specifically what you like/don’t like about certain pieces, after that ..

  • I shop for you once a month for 11 months basing it on your life and schedule of events i.e., Your Personal Shopper!!!
  • We will utilize a collaborative Style Calendar to make getting ready easy peasy!
  • Packing Services for any travel days within the year.

Discover the Power of a Well-Curated Wardrobe

Transform Your Existing Wardrobe and Elevate Your Style

During my session with Tanya, we curated her wardrobe to ensure each piece fit perfectly and seamlessly transitioned between her professional and personal life. We crafted versatile looks that embodied her brand and prepared her for an upcoming themed trip. With a few hours and my expertise, Tanya now travels with confidence, knowing her style is on point for any occasion. 

I’d love to help you achieve the same effortless elegance and confidence in your wardrobe. Ready to transform your style? 

About Jackie Wheeler

Personal Style, Image, and Brand Consultant

I’ve been in business for over 25 years specializing in personal image (wardrobing, color analysis, body type and personality, skin care and make up artistry) and online image (social media content and management). I help women in the spotlight create and maintain an authentic, memorable, consistent and impactful style, image and brand, which helps them build and keep their audience.

When coaching a client on wardrobing I assist with personal shopping/wardrobing and closet curation.

My view that one’s online image should coordinate with one’s personal image brings a unique perspective to online content and management. Helping my clients reach their personal and online style, image, and brand goals is one of my greatest joys.

I am a graduate of Arizona State University, holds a BA in Fashion Merchandising with a minor in Marketing, and several certifications in social media and content creation/management.

I’ve have spoken to groups of 10-500 people over my extensive career. My speaking engagements range from students just starting out on their career path, businesswomen conferences, and corporate presentations.